Big Data

What is Big Data?

Businesses today are driven extensively by data. Without big data and Big data analytics companies could be running like a deer on a freeway. Big data describes a holistic information management strategy that includes and integrates many new types of data and data management alongside traditional data. Using Big data helps the decision makers to decide on the basis of evidence rather than intuition.


Big data is characterized by

  • Volume: Large volume of data is generated through various business processes
  • Velocity: Most of the data generated is real time or with enormous speed
  • Variety: different types and nature of data generated
  • Variability: Inconsistency in data generated
  • Veracity: Variety in quality of data generated
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Applications of Big Data

Various data management technologies and data management tools help to get an insight from the vast amount of collected data. With analysis of Big data businesses could be proactive. Business executives could make better decisions and make better strategies. Business problems and challenges could be fixed before they create trouble. Businesses can now know what their customers want, which in turn could lead better customers relationships and adding value to their business propositions. Businesses could now be smart using big data and big data analytics. Big data driven businesses can now capitalise on opportunities.


Big data is used in Various fields of business and by many businesses:

  • Banking
  • Education
  • Government
  • Healthcare
  • Manufacturing
  • Retail
  • Media
  • Science and Technology
  • Sports

Big data and Analytics is being widely used in the above fields in countries like India, Europe and USA to name a few.

Why Crafsol?

If you are thinking of business expansions and growth, you are at the right page. We at Crafsol can help you focus on important data for your business, evaluate technologies which will be apt for your business, better understand your customers, help you add value to your business and thereby, create a competitive edge over other businesses. Experts at Crafsol have a rich experience, are well-informed, customer centric professionals. We would assist you in making strategic and poised decisions, gain valuable commercial insights, overcome weaknesses & challenges, discover new opportunities and thereby lead to a profitable and sustainable venture.

On Crafsol you can rely and relax!